Athens and Cairo tipped to reclaim meeting hub titles.

Can Greece and Egypt be event hotspots again?


29 May 2014
2015 looks set to be promising for two countries’ meeting industries after enduring a succession of disasters.

While initially promising, Egypt’s overthrowing of President Mubarak resulted in an unsettled and violent regime. Similarly, Greece’s government debt crisis ended in total economic bankruptcy with mass poverty and violence on an unprecedented scale.

Fortunately, social and economic stability is improving, with corporations and industries seeing profits. Their events industries, which prior to these issues had been extremely lucrative, are now one of numerous industries experiencing a surge in attention.

Cairo, with its abundance of cultural history was regarded as a luxurious meeting hub for senior business travellers. Following the 2011 Revolution, the industry came to a total standstill as foreign business travellers were urged not to fly to the country. Offering a total of 332 hotels and 36 conference centre spaces with capacities up to 1200 delegates, Cairo is now seeing an upturn in business again as efforts have been made to market what the area has to offer.

Greece similarly set up the GNTO (Greek National Tourism Organisation) in order to reclaim its place as a leading meeting destination. So far the organisation has secured the 2014 World Congress of Philosophy in Greece and looks set to reclaim the EHRA Eurospace 2014 after a 4 year absence. The National Museum of Contemporary Art is set to open this summer, along with the opening of the newly refurbished Grande Bretagne, suggesting the target of 41,000 business travellers for 2015 may be an understatement. Similarly to Cairo, Greece will be heavily reliant on its historical offerings, with the Acropolis acting as the marketing campaign’s centre stage.

With a combined value of £11 billion, efforts must be made to take advantage of this surge in hospitality interest in order to cement both countries as global meeting hubs once again.
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