Business tourism worth £117 million to Sheffield

Sheffield’s 14% business boom shows strategy is working


18 February 2015
Newly released survey figured has revealed that Business tourism helped to generate £117.3 million for the Sheffield economy in 2013, an increase of almost 14% on 2012's total of £103m.
 
The annual UK Events Market Trends Survey, carried out by Team Tourism, also highlighted the increasing importance of the association sector for the city, accounting for 27% of business, significantly higher than the average of 19% in the rest of the UK.
 
Similar positive findings from the report showed that 65% of businesses predicted further increases in 2015, the most optimistic level for five years.
 
Brendan Moffett, director of Marketing Sheffield, welcomed the news and said: “These figures highlight Sheffield’s growing reputation as a great venue for conferences and meetings. Our particular focus on targeting association business is clearly paying off and we are constantly bidding on future events using leads generated by our Conference Ambassador Programme”.
 
Mr Moffett went onto say that "The news comes off the back of our most successful MADE Festival to date and we look forward to celebrating this at the annual ambassador dinner later this month.”

Overall 2015 looks to be equally promising for the northern city’s conferencing and events industry.
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