Rebrand as they celebrate 30yrs and relocation to new offices

1 February 2017

1st February 2017: PHR becomes PRIORITY 

The business travel specialist explains why they are rebranding as they celebrate 30 years of business and relocate to brand new offices.  

Having doubled in size in the last three years, Managing Director Jonathan Ashley-Cowan believes that their people-led service is the secret to why their long standing clients and service providers continue to work so closely with them. 

“Our number one priority has always been about making a difference through what we do and how we do it. It’s all about relationships and partnerships. We only continue to succeed and grow because everyone here shares our passion for excellent service and making that difference.” 

In addition to handling the usual accommodation, meetings and travel bookings, PRIORITY has become an expert in managing major projects and events for retail, construction, media and infrastructure clients, and it’s this attention to detail that is guiding their three-year development plan. 

“Technology has now matured to a point at which we now feel we can translate that personalised service into a broader range of business solutions which start and end with a company knowing their employees. The better you understand where people are coming from, the better you can understand behaviour, and the more effective your policies will be.” 

PRIORITY stands by their commitment to work tirelessly towards making a difference and will be announcing key developments over the coming months. 


Founded in 1987, PRIORITY provides business services including expense and policy management for accommodation, projects, meetings, events and travel across a number of sectors. The company’s founding principle has always been to deliver unparalleled customer service, in conjunction with the latest technology.  

For all press and media enquiries please contact Adam Woods - or call 07769 181233

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